- It’s data driven, visual storytelling, personalized to the targeted entity ... making it a connected experience.
- Created automatically from data; there is no manual involvement.
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Singula! in particular also features data driven:
- content and scene selection
- voice - gender, expression, language
- multi-lingual: translation of text AND voice-over into 31 Languages
- white labeling
- link to the videos distributed via:
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- email
- SMS/Texted
- pushed
- secure portal
Singula! allows the data to COMPLETELY control the video; demographics such as age and gender can determine background music, voice, language, scenes, color, imaging and even the gender of the voice-over,.
Two examples of personalized videos sent by an insurance company to two different people resulting from the adjudication of their dental claim:
Example 1: Susan is in her 20’s and has not yet enrolled in direct deposit. Her video’s voice-over might speak to her in a young, female voice, the video could move along at a clip and would have a contemporary look: bouncing text, hand-held camera etc. Any displayed text as well as the voice-over would use informal language. The Background music would be contemporary-young. In her particular case, she would also see a scene that encourages her to enroll in direct deposit.
Example 2: Bob is in his 50s. His dental claim video would be more more conservative and the music more traditional. Bob is already enrolled in direct deposit, so he would not see that scene.
Of course what you want in your videos is entirely up to you. Let the data pull scenes from your scene library, translate, fill in text, create the voice-over ...
- Fully automated: from data intake to video output.
- Engagement/retention: visual story beats the written word … hands down!
- Amazing customer - B2B and B2C - relationship management tool.
- First-to-market in your industry – we offer affordable exclusivity.
- You have TOTAL control – Singula! lives in your house, not ours.
- Reduce call-center traffic - entice use of automated tools.
- Intelligent/targeted cross- and up-sell.
- Singula! is infinitely scalable.
- Brand awareness.
- Increase customer loyalty, enhance customer experiences.
- Personalized, Digital Marketing & PR.
- Renewals, reminders, follow-ups, payments.
- Insurance: claims, reimbursement, cross/up-sell, plan info,
- Health/Drug: disease management, contraindications, compliance/adherence, side effects, congratulatory.
- Human Resources: on-boarding, birthday; achievement, anniversary, retirement.
- Social media posting: scheduled automatic posting.
- Banking, Finance.
- Telco.
- Travel & Hospitality.
- Utilities: bills, usage, comparison, green-congratulatory.
- Agencies: employment, marketing, advertising, real estate.
- Retail & Loyalty: points, targeted specials.
- Educational institutions: post-application enticement, new courses/programs.
- Political: elections, targeted messaging.
- Fundraising.
- Entertainment: movies, sports, theme park, performing arts …
- Airlines: booking/boarding info, instructions etc.
- ... many, many more